3572420-การตลาดในธุรกิจการบิน
Marketing meaning; marketing concepts and theories; importance of marketing to airline business; factors influencing to the success marketing in airline industry; current and future passenger behaviour; behavioural analysis of passenger to design marketing processes for enhancing the passenger experience; the role of technology in marketing promotion in airline business; online marketing; personalised marketing; emotion-based marketing; airline business marketing mix; competition and market share analysis; marketer thinking skills; sales and negotiation skills; systemic thinking skills; marketing plan; professional marketing plan presenting skill in airline business.